The World Heritage coastline of Dorset and East Devon, the Jurassic Coast, is to receive a huge boost with an approval of a framework to invest up to £7.1 million in an estimated £40m overall project from The South West of England Regional Development Agency (South West RDA). The funds will be managed by the RDA over five years to support a series of initiatives that will be approved individually.

Photograph of Kimmeridge BayThe RDA's approval aims to improve the quality of life of the local communities, provide training and education for local businesses and to increase visitor levels in the area through a range of initiatives. The delivery partnership is led by the Jurassic Coast World Heritage Steering Group, and coordinated through a World Heritage Team based in Dorset County Council, and supported by Devon and Dorset County Councils with English Nature.

Kay Homer, Director of Operations (South) at the South West RDA says: "This 5 year programme is a major opportunity for the South West of England that will bring long-term benefits to the area and to the region as a whole."

Andrew Price, Steering Group Chairman says: "The announcement of the RDA's indicative support is thrilling news for communities spread across the Jurassic Coast World Heritage Site. The RDA recognises the economic potential of the region and the crucial funding for visitor centres is invaluable. The partnership has also applied for a further £25 million investment from the Big Lottery Fund, and the established support from the RDA will work well to support this and future bids. The RDA's indicative support of up to £7.1 million will underpin our aim to protect and conserve the Jurassic Coast and these initiatives will help us to better explain and interpret the area and our responsibilities to residents and visitors."

The impressive programme will be closely linked with community regeneration schemes in Exmouth, Seaton, Lyme Regis, West Bay, Portland, Weymouth and Swanage. New or improved visitor and interpretation centres will be developed in these and other towns along the coast, through partnerships of community groups, local authorities and other partners. Alongside this, existing and new programmes of education initiatives, marketing, access and transport projects will be developed and enhanced.

The development of the Jurassic Coast through these exciting initiatives is in line with South West Tourism's strategy 'Towards 2015', which is committed to joint working towards the common goal of improving the South West of England. The World Heritage Steering Group, which includes representatives from Local Authorities, regional and national agencies, and the private sector, will promote an integrated approach to ensure these projects contribute to this goal.

The RDA's framework approval will help to promote the Jurassic Coast World Heritage Site as one of the most beautiful and important coastlines in England. It will also work closely with local communities to ensure that the region remains protected and enjoyed for years to come.